What does this policy cover?
This policy describes how Dubai Mallathon (also referred to as "we", "us", or "our") will make use of your data when you interact with us personally at an event, through our websites, domains, applications, or other services that we offer, including:
- Dubaimallathon.ae: an event registration and information platform.
- All webpages, subdomains, and subparts of those platforms (our “Platform”).
It also describes your data protection rights, including the right to object to some of the processing that Dubai Mallathon carries out. More information about your rights, and how to exercise them, is set out in the "What rights do I have?" section below.
If you are under the age of 18, you are welcome to participate in Dubai Mallathon, but registration must be completed by a parent or legal guardian on your behalf.
Summary of how we use your data
Dubai Mallathon uses your personal data to:
- Provide event registration and participation services.
- Administer event operations and communications.
- Personalize event-related content and services.
- Ensure participant safety and accessibility.
- Improve the services and experiences offered to you.
Data may be shared with:
- Companies processing your data on Dubai Mallathon’s behalf under our instructions.
- Event partners, including mall management, timing providers, and event sponsors, to deliver the services you request.
Where we rely on your consent (e.g., for marketing or special services), you can withdraw this consent at any time.
What information do we collect?
We collect and process personal data when you:
- Interact with our Platform.
- Register for an event.
- Participate in Dubai Mallathon activities.
This may include:
- Name, age, and date of birth.
- Email address, phone number, and home city.
- Accessibility needs or medical details (if you choose to share them).
- Event preferences (e.g., preferred mall location, distance).
- Event results, race photographs, and videos.
- Device, browser, IP address, and location data when using our Platform.
What information do we receive from third parties?
We may receive:
- Confirmation of your participation from timing systems or event partners.
- Photographs or videos captured by our official media teams or partners.
How do we use this information and what is the legal basis for this use?
To fulfill a contract or provide event services:
- Verifying your registration.
- Communicating important event information.
- Providing race timing, results, and event photos.
To pursue our legitimate interests:
- Ensuring participant safety.
- Improving event logistics and participant experience.
- Preventing fraud or misuse of services.
With your consent:
- Sending you event updates, offers, or promotional content.
- Using cookies and similar technologies (see our Cookie Policy).
As required by law:
- Responding to legal requests from government or law enforcement.
Withdrawing consent or objecting to marketing
You can withdraw consent at any time by following the unsubscribe instructions in our communications or by contacting us directly. You have the right to opt-out of direct marketing at any time.
Who will we share this data with?
We will only share your data where necessary:
- With event partners (e.g., mall operators, sponsors, timing providers).
- With service providers who process data on our behalf.
- With law enforcement or government authorities where legally required.
What rights do I have?
You have the right to:
- Request a copy of your personal data.
- Correct or delete your data.
- Restrict processing or object to certain uses.
- Request that your data be provided in a portable format.
Some rights may be limited where removal affects essential event records (e.g., race results). In such cases, anonymization may be offered instead.
How do I get in touch with you?
If you have any questions or concerns about how we process your data, please contact us:
Dubai Mallathon Privacy Officer
Dubai, UAE
Email: info@dubaimallathon.ae
How long will you retain my data?
We keep personal data only as long as necessary for the purpose it was collected:
- Registration and event data: Retained for up to 12 months after the event.
- Race results and photographs: May be kept indefinitely as part of historical event records, unless you request anonymization.
- Marketing data: Retained until you withdraw consent or opt out.
